Concept of Products & Services

Overview of the course content:

This course will focus on basic things that you might know but never thought of it in the way it can be understood and benefit from it as a professional. The understanding of the concept of Products and Services would help you to apply the principles in the context of mortgage products and services and pitch the right product to the customer based on his or her need.
What you will learn:
1 How to differentiate between products and services.
2 The Concept of Need, Want and Demand.
3 How to Identify features, benefits and values of a product.
4 The journey of a product as a brand.
5 The term 'Variant' and 'Extension' of a product.

Overview of the content:

1. Concept of Need, Want and Demand
2. Defining Products and Services with examples
3. Components of Products and Services
4. Transformation of Products – Commodity to Brand
5. Challenges of Services
6. Product – Variant, Extension & Brand Extension

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Who should enrol for this course?

This is suitable for an individual, be it a college student or a professional from wide spectrum of BFSI sector aspiring to work in a retail bank as a Sales, Operations, Credit/ Operations Risk, Collections, Legal and Technical role. This module is also suitable for professionals working in the retail banking industry with 1-15 years of work experience.
This module will be very good for students and professionals working or intending to work as an independent Certified Financial Planner, Insurance Advisors or Direct Sales Associate (DSA), Connectors, Business Associate in the domain of retail loans.
This module is also recommended to individuals having taken or proposing to take a retail loans as a customer of a Bank, NBFCs or HFCs, or Microfinance institution.

Total Time:

The module is of 92 minutes.
Total time required for this course would be nearly 92 minutes. The entire course has been divided into smaller micro learning modules. You can even complete micro modules of 05 to 20 minutes at your convenience. We recommend you allot good time to recap your learnings.

The Mode of Delivery:

To make it simple and easy to understand, the course will be delivered as video-based module with voice over in English to assist learners. We have designed this course spread over various segments followed by a knowledge test and a quiz at the end.

You will be asked to download a workbook at the beginning of the module. Do remember to download and take notes and list down your questions that you may want to ask the facilitators of the course.
To make it easy, we have two sections in every frame of the video.

The first is discussion board. It is a community of learners, where you can raise your questions that may be answered by one of the learners or by the facilitators for the course. It is possible that your questions may have been raised already by a learner and you can see trail of the discussion and concluding comments by the facilitator.

The second is a section for taking notes. This is an online space for you to take notes of your learnings or important points that you want to recall. You must remember to download or copy the same to your note pad or a word document before expiry of the course for which you may have been enrolled.

Evaluation Process:

At the end of the course, you will have an “Online Test” for being certified as proficient in the course on getting minimum of 60% and above.
You should identify yourself on the following scale.
Score of 90% plus – Maestro
Score of 70 - 90% - Expert
Score of 50 - 70% - Professional
Score of less than 50% - Try again
You will get a certificate that can be downloaded for your records. We encourage you to share your proficiency on the social media especially in LinkedIn, Instagram and Facebook to showcase your competency amongst our peer group. This will help you to build professional competency profile.

Wish you all the Best!!